The popularity of Christmas Cards was first seen in England on early English Card in Winter or Religious themes. In 1875 Louis Prang became the first printer to offer cards in America, though the popularity of his cards led to cheap imitations that eventually drove him from the market. Then on the 1920’s and beyond cards with envelops are on the rise. The production of Christmas cards was a profitable business for many stationery manufacturers where designs are continually evolving according to the tastes and events that has accumulated on a certain era.
The vulnerability of cards to be a channel to retain general goodwill, sustain brand awareness and strengthen social networks made businesses invest on sending cards to their customers which are always generic in design to prevent sensitive issues to sprang up. Business Christmas Cards hearkens back to trade cards of the 18th century whose sole purpose is to generate follow up attentions to clients.
