The do-it-yourself craze that swept the home improvement market a few decades ago has now spread to marketing. There are firms, many accessible on the Internet, which can turn a novice into a marketing wizard simply by supplying the tools and techniques. The core of Do It Yourself marketing strategy is usually a custom-designed press kit, which includes such items as biographical information, articles and press releases, mission statement, business plan, testimonials and photographs. All of these materials can be sent across the country (or around the world!) via e-mail.
To learn more about Do It Yourself marketing strategies, check out the Thunder Mountain Productions website.
