Writing press releases that bring results is an art form. First, the release must have some kind of a valid story angle. It cannot be too hyped up, or an obvious promo, or the papers won’t run it. Getting your press release in the local media calls for a targeted publicity campaign. It is important not to come off as amateurish when writing press releases and sending them to the media. Every publication has its own needs and requirements.
For more information on press release services, visit the Thunder Mountain Productions website.
